SEO and Marketing Projects for Marketing Students

Until a few years ago, SEO was an unheard of name in the marketing area. But today, thanks to online entrepreneurship and the internet becoming more accessible, SEO or Search Engine Optimization has become the buzz word, especially in the field of internet or online marketing. This is perhaps the only industry that wasn’t hit by the recession.

Several reports from leading institutions confirm that consumer behavior has shifted a  lot and today, it is more in favor of those willing to set shop on the www arena. In fact, more than 95% of purchases in the real world are influenced by decisions taken in the online world. People like to spend time researching and knowing about the products that they’re going to be buying. This is where SEO comes into the scene. SEO helps people to push their products and services on search engines, indirectly or otherwise. SEO helps people to push their products and services on search engines, indirectly or otherwise.

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